Rutgers-Barrington CBA - Marketing Courses

  • Elements of Marketing Strategy
  • Analyzing the Market
  • Competitive Factors in Strategic Marketing
  • Writing a Marketing Plan: Phase 1
  • Writing the Marketing Plan: Creative Strategy
  • Creating a Marketing Campaign
  • Marketing Management
  • Financial Analysis for Successful Marketing
  • Introduction to Brand Management
  • Building Brand Equity
  • Managing the Creative Elements of Brand
  • Promoting Your Brand to Consumers
  • Competitive Strategies for a New Marketplace
  • Surpassing the Competition
  • Introduction to Product Management
  • Developing a New-product Strategy

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